StockX Recap

2019 was an exciting year for StockX. From a billion dollar valuation to a new CEO, I was proud to be contributing to StockX’s success from 2018 - 2020.

#TechnologyAndStuff

During the MLB All-Star Game in 2014, the MVP award presentation did not go as planned. The local Chevy dealer fumbled gloriously as he presented the winner with a brand-new Chevrolet Colorado, all while becoming a trending Twitter topic in the middle of the night. I led the team to develop a real-time response for the trending hashtag #TechnologyandStuff that strategically set a positive tone, embraced an awkward on-air moment, and launched an all-new truck.

#FuelYourHustle

To lead the launch for the 2016 Cruze, we were tasked to create an idea for a brand-new Twitter product - First View - and a Promoted Trend.

In two weeks, we concepted, produced, and executed the #FuelYourHustle anthem video featuring spoken word artist Prince Ea to reach the target market.

#SheBelieves

As an official sponsor of the U.S. Women’s National Soccer Team, Chevrolet launched a social media campaign that tapped into the equity of the #SheBelieves movement during the Olympics, and set up the announcement of the renewed partnership between the two. We created content for a Twitter Promoted Trend during the 2016 Olympics.

#DayItForward

Chevrolet identified a need to address the apathy associated with their brand, which led to the decision to re-launch their line up of cars and crossovers on April 1st by turning an average Wednesday into a day of unexpected surprises across the US. I was proud to lead the overall social content, and be able visit a classroom in Kansas City and help make some dreams come true.

This massively collaborative campaign involving partner agencies, media partners, and more came together in three weeks.

Awards